Significant market potential for the right partner
In 2017, the global condom market was estimated to be worth US$6.8 billion.
Previous research has shown that up to 46% of men have experienced some loss of sensitivity when using a condom during sexual intercourse, which can lead to loss of erection on occasions. This is one reason why some men avoid condoms for either part of or for the duration of sexual intercourse, thereby increasing the risks of unwanted pregnancies and contracting sexually transmitted infections ("STIs").
Futura commissioned a pricing and demand research study by Millward Brown, an internationally respected agency. This research, carried out in the UK and USA, confirmed Futura's confidence in CSD500 as a highly innovative product. The research has been shared with potential licensing partners but the key highlights are:
- CSD500 can command a price premium over existing condoms
- CSD500 is expected to gain a market share in excess of 10% in the markets researched with a strong brand